Music Channels

Music channels

Objective: to be able to show an understanding of how music channels appeal to an audience

Starter:

Make a list of all the music channels that you know

Tasks:

For each music channel answer the following questions:

1)    Who is the target audience and why?

2)    What type of music does the channel play and why?

3)    Identify 3-5 examples of artists that feature on a regular basis

4)    How is the channel used as a form of branding?

5)    How does the logo appeal to the target audience? (Consider the colours and connotations, size of fonts, style of logo)

1.    MTV's target audience are teenagers as the music on this channel appeals to teenagers age and genre of music. Also the programs which are played on MTV's channels reaches lots of teenagers, also teenagers are able to relate to some programs such as; Sweet 16.

2.    This music channel plays; Hip hop and R&B songs as this caters to their audience preference.

3.    4 artists which regularly feature of these programs are; Katy Perry, Rihanna, Beyonce and Chris Brown, as these are prefered artists for the target audience.

4.  MTV is used as a form of branding by Stardom, for example the programs which are featured on these channels are; Cribs, pimp my ride, 16 and pregnant, sweet 16 - the target audience may feel they can relate to the people on this channel as they are teenagers too and these programs are entertaining.

5.   The logo for MTV is black and white which looks fun therefore it appeals to the target audience as it looks like graffiti, which is what teenagers can relate too.

1.   The target audience for this music channel is an older audience, as the music appeals to people within the age range of 25 years and above, as the music played on this channel was released when the target audience was born.

2.    Music played on this music channel is older music for example Wam (the retro and old school music genre) as the target audience for this channel - 25 years and over - can relate to this music as this music was made when the audience were younger.

3.    Some of the artists that regularly feature on this channel are; Wam, Madonna, beach Boys and Rolling Stones.

4.    This music video channel is used as a form of branding as this company invented video tapes also this music channel have their own record label.

5.   The logo for this music channel appeals to their target as the colours Bright and colourful, which can be a connotation for fun, which relates to the artists who appear on this music video. The logo can also be a connotation for Earth, which relates back to the target audience who may be hippys which relate back to the genres of music which is played on this channel.

1.    The target audience for this music channel are a young commercial audience as this channels plays pop music and the demographic audience are interested in the pop culture.

2.    This music channel plays commercial artist and pop music as this caters towards the target audience who are teenagers.

3.   4 artists who are regularly featured on this channel are; Justin Bieber, Katy Perry and One direction.

4.    This channel was previously 4 music however they used a form of branding by rebranding themselves.

5.    The logo does not have any font which can relate to the target audience, as they are less likely to read the name of the music channel. 

 

1.    The target audience for this music channel are teenagers to young adults who like rock/metal music, as this music genre is played on this channel regularly.

2.   The genres of music played on this channel are; Rock, metal and heavy metal. The reason these genres are played on this channel is because this is genre appeals to the demographic audience.

3.     3 examples of artists who are regularly featured on this channel are; You me at six, young guns and Enter shikari.

4.     This channel uses are form of branding by running weekly competitions. This channel also has a presence at the majority of the UK's rock festivals.
5.    The icon looks jagged and edgy which relates to the target audience of this music video - as the icon is a connotation of; metallic colour, harsh and scummy.

                                   

1.    The target audience for this music channel are teenagers and young adults who listen to hip hop and R&B songs – as these songs are played on this channel regularly.

2.    This channel plays hip hop and R&B songs as this music caters towards the channels demographic audience.
3.    Some artists which are regularly featured on this channel are; Rita Ora, Rihanna, Beyonce and Chris Brown

4.    Kiss use a form of branding by their radio station and their famous slogan - which promotes their brand image to their target audience.
5.    The logo appeals to the target audience as looks like Pac man - the game and the logo looks like its digesting music. This could be a connotation of the audience disgesting music as they listen to this channel. As the logo is blue this could also be a connotation that the music on this channel is cool, and natural therefore the artists are not too commercial.

 

·      Why do you think MTV is broken down into different channels (base, hits, dance, rocks, classic?

I think that MTV is broken into a variety of different channel so it can appeal to lots of different people as the brand is worldwide therefore all the different channels can apply to lots of different people.

·      Why do you think music channels are important in appealing to a target audience?

I think its important for music channels to appeal to a target audience so that they have a unique selling point therefore they are able to gain lots of viewers as they are different to the other music channels. Also by appealing to a target audience this gives the music channel a diverse target audience. However by appealing to a target audience a music channel is able to appeal to their niche markets - which is easier to cater to their audience compared to a mass audience where it may be difficult to cater to all their audience.

·      Why do you think there are a variety of music channels?

I think there are a variety of music channels so that everyone has a choice of which music channel they listen too. By having a variety of music channels everyone can listen to music which appeals to specifically them, instead of everyone having to watch one music channel where there is a variety of different artists as the channel has to appeal to a mass market.

·      What have you learnt from analysing music channels and how will it help you with your own production?

After having analysed music channeI have learnt that it is important for the logo to appeal to our target audience and for my production - music video - to feature on the correct music channel so that it reaches my target audience.