I have planned to use a long shot image of the artist sitting on a chair, resting her face on her hand while looking down for the front cover of Northern Lights album. This shot will show the artists body language - which will be a connotation that the artist is depressed. Also by having a long shot the image will show the artists clothes and from this shot audience can look at the artists clothes and from this they will be able to feel they can relate to the artist, which will also make it easier for the artist and audience to build a relationship. This is not conventional as usually in a digipak the images are close up images for an electro-house digipak.
I have also decided to use a close up shot of the artist looking down with her hands covering her face for the digipak, as the connotation of this image can be that the artist has felt isolated and alone during the past. The image can reflect what some of the meanings behind Northern Lights lyrics will be. this is conventional as its a close up shot, however as we can not see the artists face, this goes against the conventions. This shot will help the artist and audience build a relationship as the audience will feel sympathetic towards the artist as she will look distressed this follows Adorno's theory that the audience forget about their personal needs and focus' on the artists feelings.
Another image I have planned to use for Northern Lights digipak is a mid shot image of the artist sitting on the stairs behind railings. This image will convey to the audience that the artist - Northern Lights - has felt isolated and trapped. Also by having a mid shot the audience will be able to see the artists facial expression and the audience can feel sympathy towards the artist which will help the artist and audience build a relationship. This is conventional as the setting represents the main connotations of this image - the artist feels isolated and trapped.
I also have planned to use a mid shot of the artist sitting on the stairs while looking up into the light for an image in the digipak. This image will convey to the audience that the artist is beginning to feel happy and is leaving her depressing past behind her as she is looking towards the light. This is not conventional as the artist is not looking directly at the camera, and usually most artists look into the camera in order to build a relationship with the audience. This can help the artist and audience build a relationship as the audience may gain inspiration from Northern Lights and look towards the lights so that their lifes can be as good as Northern Lights.
Another image I have planned to take is a mid shot of the artist sitting on stairs and looking down at her lap, for the front cover. I have decided that this image should be on the front cover as the audience can feel sympathy towards the artist - Northern Lights - as the artist is looking down. Also during this shot the artist will wear black clothes and a colourful top, the connotation of the black clothes is that the artist may have a tough exterior however her inferior is colourful and bright which relates back to how Northern Lights is unique.
I plan to use close up shots of the actress looking directly at the camera crying, by doing so the audience will feel sympathetic towards the actress as they feel they can build a relationship with her. I also plan to use a close up shot of the actress doing her make up - the audience will feel that the artist is building a relationship with her as by making the actress look directly at the camera the audience will feel that Northern Lights is showing them how her life was like before and how down to earth and normal she is as shes doing her make up instead of being represented as looking perfect like other celebrities.
I plan to include long shots of the actress walking through a field - this will symbolise how the actress feels alone, which will help the audience and artist build a relationship as the audience are able to see that the actress portraying Northern Lights as how she was before she became famous felt alone and isolated therefore the audience can feel sympathetic towards her which will help their relationship build. Also I plan to include a long shot of the actress walking through westfields this will help Northern Lights and her audience build a relationship as they will see that the actress portraying as Northern Lights does normal things like shop in a shopping center which shows that Northern Lights is down to earth and does not follow the stereotypes of a celebrity therefore the audience will feel they're able to relate to the artist and actress in the music video.
You have made a start in explaining the different camera shots that you wish to include within your music video, but you also need to explain how it will help your video in building a relationship with your audience in further detail.
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