Above is Florence + The Machine's advert for their tour date. In this advert Florence is represented as spiritual and connected to the Earth, as there are trees and flowers this represents nature and shows the artist is close to nature. Florence's green, flowy top shows that the artist is a hippy.
By looking at the artist body language the connotations of this advert show that the artist is opening up to her audience and is showing her audience that this is the real her as she is surrounded by the Earth which is natural. The artist facial expression looks relaxed, this can show that Florence feels comfortable around nature and feels comfortable with the Earth.
The colours within this advert are green, red and pink. The colours of the birds in the background are green and the connotations of the birds and the colours are that Florence + The Machine are in touch with nature. The colours of the flowers in the background are pink, this makes the advert more colourful and pink connotes femininity.
The background of this advert is black which makes the image and the font stand out. Florence is in the center of the frame which grabs the audiences attention to the artist. Florence + The Machine's font is at the top of the frame and has a larger font compared to the rest of the writing on the advert. The bands name is in a flowy font which shows that Florence + The Machine is a carefree artist who is close to nature as she has no worries or troubles. At the bottom of the frame Florence + The Machine's website and in the right hand corner of the frame is the artists label logo, which promotes both the label and the website for the artist.
The image presented in this advert shows Florence relaxed in the center of the frame, her facial expression shows that Florence is relaxed round nature and feel comfortable too. I think that the artist chose this image to show her audience that she enjoy's nature and feel comfortable around the Earth. Also from the clothes that Florence is wearing, she is showing her audience that she is similiar to a hippy, as she is wearing a green flowy top and is surrounded by nature which is a feature of a hippy.
The font of the details of the tour are in capitals and is white, because the font is in all capitals and is centered it shows that the details are important as it grabs the audiences attention. The language of this advert is blunt and straight forward. The date and time of the event is in bullet points this makes it easy for her audience to read, the font is informative which appeals to her target audience as they are teenagers to young adults.
The advert above promotes Florence + The Machine's as a carefree artist who has no worries and is in touch with nature. The advert also promotes the artist as relaxed and that she is truthful and pure as she is surrounded by nature and looks comfortable, being surrounded by nature and the Earth.
By looking at the advert its clear that the genre of this artist is indie pop, indie rock as Florence has the features of a hippy/indie person as she is around nature and looks carefree and is wearing a flowy green top which connotes nature, fresh and clean. Also the advert slightly promotes soul music as in the advert the artists body language shows that the event is personal to the artist as Florence looks like she is opening up. However it may not be clear that some of the music the artist releases is within the art-rock genre, however if the audience can notice that the artist looks like a hippy then it may be clear that the artist has music within the art-rock genre.
This advert attracts Florence + The Machine's target audience as she is dressed like a hippy and the background of the advert is full of nature and the Earth, this can show the target audience that Florence + The Machine is a relatable artist as she has similiar interest, for example the top Florence is wearing in the advert. Also as the artist is surrounded by nature and the Earth, their target audience can relate to them as they also enjoy being around nature and feel comfortable around the Earth too.
I will use this research during my planning and while creating my own advert for my artist, as I know that the position of the images on the advert are important as my artist's image needs to stand out and be clear to show the audience who the artist is.This research has also helped me decide that the magazine advert I make will promote Northern Lights as unique and exclusive but also a fun artist who Northern Lights target audience feel they can relate too and build a relationship with.
No comments:
Post a Comment