Ellie Goulding magazine advert analysis

In the advert above for Ellie Goulding's album advert there is a close up of the artist this shows the artist is building a relationship with the artist. The simplicity of this advert caters for the target audience as Ellie Goulding's target audience can relate to the artist as she is represented as a normal girl. The image of the artist is in the middle of the frame at the top, this draws the audiences attention straight away and shows that the artist is important. The artist name is in the center of the frame - which stands out for the audience and makes the audience aware of the artists name.
The artist has natural subtle make up on, therefore the connotation of this advert is that the artist is a relatable artist to her target audience as she is just a 'normal' person. This helps the target audience and artist build a relationship as they have something in common, this also is a connotation that Ellie Goulding is a good role model for teenagers.
The colours of the album are white and gold, the connotation of the white font is which shows that the artist is pure and innocent and is a good role model for a younger target audience. On the other hand the gold font and the artist hair which is also gold connotes lights, as the album is called 'Lights', also the artist last name is called 'Goulding' therefore the colours of the advert could help the artist name stand out. This colour could what the audience associate with the artist.
The image chosen for this advert shows the artist hair as gold, which promotes the artists song 'Starry Eyed' also the choice of image is simply which draws the audiences' attention to the artist as she is represented as natural and a good role model. There are gold lights behind the artist which shows the artist is important, the connotation of the gold lights can show that Ellie Goulding is unique as she shines therefore she stands out from the crowd. This also shows that Ellie Goulding is a good role model as the connotations show that the artist is some for teenagers to look up to as she is promoting individuality and exclusivity.
The artists name is in gold capital letters and is centered, this shows the importance of the artist's name, as gold connotes importance - which relates back to how 'Starry eyed' is Ellie Goulding first single. Also the comments about the album is in a white font and is centered and is in block capitals this makes it clear to the audience that the comments are important as people have commented and given their opinions and ratings of the artists album.
The advert promotes the artist as simply and natural, which caters towards Ellie Goulding's audience as they feel they can relate to her. Also the advert shows that the artist is important. As the artists name is in gold and the artists hair is also gold, this promotes Ellie Goulding's song - Starry Eyed - and makes the audience aware that Ellie Goulding is a popular artist.
This advert promotes Ellie Goulding's main music genre - indie pop - as the advert is original and is portrayed as exclusive with the colour gold in the artists hair and the font of the advert. Also as the advert is simple this also makes the advert promote the music genre. The advert above attracts the artists target audience as they feel that they can relate and build a relationship with the artist as she is portrayed and represented as a natural and simple artist, who is a average girl.

After undertaking this research me and my group have decided that we need to make it clear and use the correct colours in order to show clear connotations of the type of artist Northern Lights is. I have also decided that I need to have a picture of Northern Lights or a symbol which represents Northern Lights so that its clear to the target audience who the artist of the magazine advert is. This research has also helped me decide that the magazine advert I make will promote Northern Lights as a good role model for teenagers but also a fun artist who teenagers and young adults feel they can relate too and build a relationship with.