Analysis of magazine advert

I decided that this magazine did not suit Northern Lights as it did not convey to the electro-house genre conventions. The colours used in this magazine advert are black, red and blue. These colours do not follow the electro-house genre conventions as the colours are dull and boring. The colour red is a connotation of danger and sex, this does not relate to our artist - Northern Lights - as we want Northern Lights to be represented as an innocent artist who teenagers can look up to and relate too. The colour black is a connotation of darkness and danger, these colours do not relate to Northern Lights as we want her representation to be pure.  On this magazine advert there is not an image of Northern Lights and we feel that its important for her target audience to see her on the magazine advert so they can build a relationship with her. As the typography is in the center of the page this grabs the audiences attention.

I think my target audience - teenagers to young adults - will be able to build a relationship with Northern Lights as she will be represented as a innocent artist, therefore she is a good role model for teenagers and teenagers and young adults will feel they can build a relationship with her as she is down to earth. Also as during the album the artist will be singing about her personal experiences and private life the audience will feel they can build a relationship with her as she is a relatable artist.

I decided to have a design in the left side at the bottom of the frame as I decided to have this logo on both the digipak and magazine so that the audience feels that this is a symbol of Northern Lights. I also decided to have the album logo on the right side at the bottom of the frame for the audience to notice that its Northern Lights. By having the colours black, red and blue on the magazine advert this makes the magazine advert more conventional to the rock genre and not the electro-house genre. Therefore I would make the second magazine advert brighter and more colourful which will appeal to Northern Lights target audience.

This draft has assisted me when creating my second magazine advert as I have decided to make my magazine advert more colourful and bright. Also I have decided to include an image of the artist so that the audience can build a relationship with the artist.

I think my second magazine is conventional to the genre electro house as its bright and colourful which attracts Northern Lights target audience - teenagers to young adults. As the colour pink is on the magazine advert this is a connotation of femininity - which relates back to Northern Lights. Also as the comments on the album is in white this is a connotation of innocence and purity which Northern Lights representation is. Also as Northern Lights album image of the eye is in the middle of the frame this shows Northern Lights targets audience that this magazine advert is about Northern Lights. Also as Northern Lights name is at the top centre of the screen this grabs the audiences attention straight away. The typography in the magazine advert is bold and blunt which relates back to Northern Lights target audience as teenagers and young adults prefer direct writing.

I decided to not have an image of Northern Lights on the magazine advert as Northern Lights album image is in the centre of the frame therefore Northern Lights audience know that the magazine advert is about her. Also as the artist does not appear in the magazine advert this is a convention of alternative pop. I decided to make the magazine advert bright as it relates to the target audience and the bright colours follow the genre convention of electro-house. I like the eye (album logo) in the centre of the screen as its a connotation of how Northern Lights is letting her audience in on her personal experiences and her private life. Also the eye is a connotation of how Northern Lights and her target audience can build a relationship as the audience will feel that Northern Lights is looking directly at her.

Final Magazine Advert

Me and my group sat around a computer and decided that we wanted to have an eye on our poster as our artist is going to explain her lifestory in this album. Therefore we thought that the eye could represent the artist welcoming the audience to her life. We also decided that on our magazine poster we wanted to have colours which can represent the northern lights, which relates back to our artists name.

Above is Meghan's magazine advert, and I really like how big the image of the eye is in the center of the screen as it grabs the audiences attention straight away. Also the connotation of the eye can show that the artist wants to let the audience in and understand her point of view. I like how the typograph is in the left side of the frame in white block high case letters. This makes the language of the magazine informal and blunt which relates to our target audience as they are teenagers to young adults. I also like the colour of the eye as it looks like a spectrum which relates back to the song - Say my Name (spectrum).

The magazine above is conventional to our music genre as the image in the center is colourful and stands out which is conventional to the music genre electro house. I think in order to improve the magazine other than the image the poster should be more colourful which will help make the poster more conventional to the genre electro house.

My group decided to use Meghan's magazine advert above as our final magazine advert as we feel it follows the electro-house genre conventions. Also as the eye is in the centre of the screen it instantly grabs the audiences attention and helps the audience feel they are building a relationship with Northern Lights as the eye is directly looking at the audience. Also we decided to use this magazine advert as the iris of the eye is the colour of the spectrum of a rainbow, which relates back to the song title - Spectrum (Say my name).