Planning artist image

Planning artist image
My artist Northern Lights is going to be represented as a normal girl who teenagers to young adults feel they can build a relationship with, therefore this helps the audience and Northern Lights build a relationship. Also Northern Lights is going to be represented as a carefree person who is unique and different from other artists within the electro-house genre. My artist - Northern Lights - clothes are bright and colourful to show her individuality and to show that she stands out from the crowd as she is unique. Northern Lights also wears loose clothes which is a connotation for how she is carefree. Northern Lights audience can build a relationship with her as teenagers - young adults will feel they can relate to her as she is a normal person. Also because Northern Lights music will be about her life and her personal experiences the audience will feel that they can build a relationship as Northern Lights is being truthful and open about her life.


The artist will wear a black top, jeans and black boots, none of these clothes will be a brand design as we want to show our artist as having a plain boring lifestyle. These dull colours are not conventional to the electro-house genre as usually clothes are bright and colourful. However the connotation of black will reflect the artists mode during these scenes as she will be depressed and feel isolated and alone. Our audience will not aspire to this image as we will be showing the artist in a negative way therefore the audience will not be influenced to wear these clothes and these colours. The artists hair style will be up in a ponytail this will be a connotation that the artist is uptight, this will help the audience detect the atmosphere in the scenes and will help the audience understand how the artist is feeling.





















The artist will wear a colourful dress, a blue blazer and blue converse. These clothes will also not be a brand design as our target audience do not consider brand designers important in a music video, although the converse will be branded as Northern Lights target audience are more liekly to wear ocnverse as they're teenagers. These bright colours on the artists clothes are conventional to the electro-house genre as they relate back to the genre that everything is colourful and bright. These colours represent the artist as happy and content with life, which relates back to how the artist is feeling during these scenes. The audience will aspire to this image as they will be able to see that by being different and standing out from the crowd this can help you be happy with your life. The artists hair style will be down and wavy, which will be a connotation that the artist feels liberated and unique from the crowd.