Florence + the Machine digipak

In the digipak above the Florence + the Machine is represented as a unique artist. On the front cover of the digipak the artist is in the center of the frame. The artist within this digipak is represented as a hippy and a relaxed person, as on the front cover the artist is surrounded by nature therefore this shows that the artist is relaxed and is in touch with the earth.

This digipak is promoting how within this album the artist is going to open up and express her feelings as her body language within the front cover shows that she is opening up. This digipak is also promoting that the artist has the features of a hippy and is a relaxed person, as her facial expressions around nature looks relaxed. The connotation of the digipak may also show that the songs within the album are easy going and enjoyable as on the CD cover and the back cover there are lungs, which can connote that listening to this album is as easy as breathing.

On the front cover, the colours within the frame are green, red and pink. These colours can represent the femininity of Florence + The Machine, also the green birds and trees can represent nature, also the red colour of the lungs could be a connotation for love - therefore the colours of the lungs can show that the artist is passionate about this album. The colours on the other covers are natural colours therefore this can connote that the artist is natural and a relatable person, to their target audience. The colours on the back cover are black and white, the connotations of these colours could represent war and peace however everyone just needs to breath and relax.

Florence + The Machines digipak is layed out in a unique way, as on the front cover the artist is surrounded by earth things; nature and animals. This grabs the audiences attention as the artist is in the center of the frame. The artists name is at the top of the frame which shows the audience clearly what the artists name is. On the CD cover the album title is slanted in the center at the top of the frame, and the background of the CD is of a pair of hands holding a lung.

On the front cover of the digipak above Florence is in the centre of the frame, this image is placed in the centre of the frame as it stands out and grabs the audience's attention. Also I believe that this image was chosen as it shows the artist'd body language relaxed and the position of her body looks as if she is opening up to the audience. This image may have been chosen on the front cover as it shows that Florence + The Machines is comfortable with opening up in this album to her audience. On the CD cover there is a picture of a lung, this relates back to the album title 'Lungs'. On this cover a pair of hands is holding a lung in their hands. This could show that the artist feels
On the third cover there is a picture of florence on the right side of the frame in the center. This image is of Florence looking outside of the frame with her arms covering herself, also there is a river in the background of the frame and the image is in black and white. This image may have been chosen as it show Florence surrounded by nature, this can represent that Florence feels comfortable around nature and the Earth. This image may have been chosen as it can show the audience that Florence is a normal girl who is in touch with nature and the Earth. The final image is on the back of the digipak which shows a picture of a lung in black and white and each section of the lung has a number next to it which is the number of the song on the track. This image may have been chosen as its unique and shows that Florence is difference and a unique artist too.

On the front cover of the digipak the typograph is at the top in the center of the screen and the font is white and swirly which can show that Florence is a relaxed person and flows with time and is carefree. Also in the bottom at the center of the frame the title of the album - Lungs - is a white colour in capital letters, this makes the album title stand out and grabs the audience attention. On the CD cover the writing Lungs is slanted in capital letters in the top center of the screen, this makes the title name stand out and makes it clear to the audience when they look at the CD, they know the title of the album. Finally on the back cover of the digipak the typography is in lower letters, which makes the song titles less formal and bold. The language on Florence + The Machine's digipak is informal and brief which can build a relationship with the audience as they are teenagers to young adults therefore they may only want to briefly read the album digipak.

The digipak promotes the music genre as colourful and unique as on the CD cover there is a lung in a pair of hands which is an unusual and unique image. Also the third cover and the back cover re in black and white which usually is a connotation between light and darkness, therefore Florence + The Machine can represent that they have both a light and dark side. The digipak attracts the audience as they feel they can relate to Florence + The Machine as she is in touch with the Earth and is surrounded by the Earth, which shows she is a normal girl and can relate to her target audience - teenagers to young adults.

I will use this research to help me when I create my own digipak for Northern Lights as I can now decide how to make my digipak represent my artist as a normal person who Northern Lights target audience feel they can relate too. Also after doing this research I now know during my planning that the colours I use for my digipak should relate back to my artist and the album genre - electro house. After doing this research on Florence + The Machines digipak I also know during my planning that the typography and style of language should cater to my target audience teenagers to young adults, therefore the writing should be brief and blunt. I will also need to make sure that the digipak I make promotes the electro-house music genre and Northern Lights target audience.